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The SimpliFire SF-INS35 Electric Fireplace Insert is designed to bring a larger, more traditional fireplace presence into your home with the ease and convenience of electric operation. Its wider insert design makes it a great choice for larger fireplace openings, mantel packages, or built-in installations where a classic firebox look is preferred.

With its realistic flame display, glowing ember bed, and traditional log set presentation, the SF-INS35 creates a warm and inviting focal point without the maintenance of wood or gas. The flame can be enjoyed with or without heat, allowing you to use the fireplace year-round for both ambiance and supplemental comfort.

The SimpliFire SF-INS35 is a practical choice for homeowners who want a clean, low-maintenance electric fireplace insert with a timeless appearance, simple operation, and a more substantial finished look.

SimpliFire 35" Traditional Electric Fireplace Insert - SF-INS35

The SimpliFire Electric Fireplace Insert offers a classic look with glowing logs, LED flames, and heat for spaces up to 400 sq ft.

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Interactive Fit Checker

Will This Fit My Fireplace?

Enter the finished inside dimensions of your existing fireplace opening. The checker will compare them with this model’s minimum requirements.

1
Enter Your Opening MeasurementsUse inches. Fractions such as 32 1/2 are accepted.

Measure the usable finished opening—not the outside brick, stone, tile or mantel.

2
Your Fit ResultBased on the measurements entered.
?
Enter all four measurements

We’ll compare your opening with the minimum space required.

MeasurementMinimumYour openingDifference
Width (front)35 1/2""
Width (back)35 1/2""
Height23 1/2""
Depth11 3/8""
3
Visual Fit GuideA simplified front-view illustration.
Enter measurements to see fit
Your fireplace opening
Minimum opening required
Fireplace body Illustration

The shaded opening shows the space you have. The dashed box shows the minimum space this unit needs.

Your openingEnter measurements
Minimum required35 1/2"" W × 23 1/2"" H
Extra space
Your opening Minimum required Fireplace body

How to Measure Your Fireplace Opening

1Front width

Measure the narrowest inside width at the front.

2Back width

Check whether the opening narrows toward the back.

3Height

Measure from the hearth to the lowest point above.

4Depth

Measure to the shallowest obstruction inside.

Dimensions & Installation Information

Review the official product specifications and installation manual before ordering.

Important: This tool is for preliminary product selection. Final compatibility, clearances, electrical requirements and installation must be confirmed using the manufacturer’s current instructions and the actual conditions in your home.

Key Features

Designed for performance, simplicity, and everyday comfort.

A premium electric fireplace experience with refined design, modern controls, and dependable performance.

Fully recessed into a wall or mantel for a clean, zero-clearance installation.

The supplemental heater effectively warms spaces up to 400 sq ft.

Operates with or without heat.

Hardwire or plug-in.

Product Specifications

Technical specifications for planning, installation, and product comparison.

Dimensions
Width35"
Height24 1/2"
Depth11` 1/4"
Installation Details
InstallationInsert
Voltage120v
Amps12
Heater LocationFront Vent
Heating Capacity400 sq ft
Product Details
SKUSF-INS35
Size35"
Media TypeLogs
RemoteYes
Warranty2 Year Limited
Shipping Weight66 lbs
Availability Available to order

Product Resources

Manuals & Documents

Access installation details, measurements, framing requirements, and product documentation before you buy.

Delivery & Pickup

Free local delivery is available on qualifying orders over $899 within 60km. Free pickup is available, and Canada-wide freight options may be available depending on product size and destination.

Warranty & Protection

This product is sold by an authorized dealer and is backed by manufacturer warranty support. Optional protection plans can be selected above. Protection plan coverage is for parts only and does not include labour, diagnostics, installation, removal, reinstallation, service calls, or shipping.

Which Size Is Right For You?

Use our Fireplace Size Calculator to find the perfect fit for your space.

Launch Calculator

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Frequently Asked Questions

How much heat does this fireplace provide?

This model provides supplemental heat for approximately 400 sq ft. Actual performance can vary based on room layout, insulation, ceiling height, and wiring setup.

What voltage does this fireplace use?

This fireplace is designed for 120v power. Always confirm wiring requirements with the installation manual or a licensed electrician before installation.

How is this fireplace installed?

This model is designed for insert installation. Review the product manual for framing, clearance, and finishing requirements before starting your project.

Can this fireplace be installed under a TV?

Many electric fireplaces can be installed below a TV, but clearances vary by model and installation type. Always confirm the manual, mantel clearances, and TV manufacturer guidance before installing.

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