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Burlington Showroom Now Open — Explore Our Fireplace Displays
Family-Owned Since 2000 Canada-Wide Shipping • Free $1,999+ Burlington Showroom Now Open — Explore Our Fireplace Displays
Now Open Burlington Showroom

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The SimpliFire Inception 36" Traditional Electric Fireplace (SF-INC36) is a front-view fireplace designed for built-in installation, with an optional Wescott mantel kit available for finished-wall mounting. It includes four logs and black embers and can be controlled by remote, appliance controls or the IntelliFire app over Wi-Fi.

The Inception operates on 120V or 240V, is rated at 12.5A and up to 3,000W, and is designed for hardwired installation; the optional Wescott mantel kit includes a power cord. Appliance dimensions are 43 3/4" W × 35 3/4" H × 8 7/8" D, with a minimum rough opening of 42" W × 34 7/8" H × 8 3/4" D.

SimpliFire 36" Inception Traditional Electric Fireplace - SF-INC36

The SimpliFire 36" Inception Firebox features ultra-realistic flames, customizable backgrounds, and a sleek open-front design.

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Key Features

Designed for performance, simplicity, and everyday comfort.

A premium electric fireplace experience with refined design, modern controls, and dependable performance.

Five sound effects: Active Fire, Mature Fire, Rainy Day, Summer Night, and Beach House.

Six stunning, interchangeable digital flame backgrounds.

Three adjustable flame brightness levels.

Delivers up to 5,000 BTUs on 120V or 10,000 BTUs on 240V.

Product Specifications

Technical specifications for planning, installation, and product comparison.

Fit and finish

Dimensions

Overall size

W × H × D
Width
43 3/4"
Height
35 3/4"
Depth
8 7/8"

Framing / rough opening

Required opening
Framing width
42"
Framing height
34 7/8"
Framing depth
8 3/4"

Performance

Heating and electrical

Maximum wattage
3,000 W
Heating area
400 / 800 sq. ft.
Voltage
120V / 240V
Amperage
12.5
Hardwire
Yes
Plug-in
Yes

Project planning

Installation and viewing

Installation type
Recessed/Wall-mount
Viewing style
Front View
Best For
Traditional Fireplace Designs
Indoor / outdoor rating
Indoor Only
Heater location
Front Vent
Installation
RecessedWall-mounted
Installation configurations
Front View

Everyday experience

Controls and experience

Flame Colours
Digital flame effects
Smart / app control
Yes — IntelliFire app control
Remote
Yes
Media type
Logs + Black Embers

Model information

Product details

Series
Inception
Size
36"
Size range
A. Compact (Under 50")
Shipping weight
97 lbs

Coverage

Warranty

2 Year Limited

Product Resources

Manuals & Documents

Access installation details, measurements, framing requirements, and product documentation before you buy.

Delivery & Pickup

Qualifying orders under $1,999 ship across Canada for a $199 flat rate, while qualifying orders $1,999+ receive free standard shipping. Free local delivery is available on qualifying orders $999+ within our Burlington-area delivery zone. Select oversized products and remote destinations may require a custom freight quote. Pickup may also be available by arrangement for eligible orders.

Warranty & Protection

This product is sold by an authorized dealer and is backed by manufacturer warranty support. Optional protection plans can be selected above. Protection plan coverage is for parts only and does not include labour, diagnostics, installation, removal, reinstallation, service calls, or shipping.

Which Size Is Right For You?

Use our Fireplace Size Calculator to find the perfect fit for your space.

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Frequently Asked Questions

How much heat does this fireplace provide?

This model provides supplemental heat for approximately 400/800 sq ft. Actual performance can vary based on room layout, insulation, ceiling height, and wiring setup.

What voltage does this fireplace use?

This fireplace is designed for 120v/240v power. Always confirm wiring requirements with the installation manual or a licensed electrician before installation.

How is this fireplace installed?

This model is designed for recessed/wall-mount installation. Review the product manual for framing, clearance, and finishing requirements before starting your project.

Can this fireplace be installed under a TV?

Many electric fireplaces can be installed below a TV, but clearances vary by model and installation type. Always confirm the manual, mantel clearances, and TV manufacturer guidance before installing.

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